Best 13 Ways to Use Explainer Videos to Make Your Youtube Advertising More Engaging

Are you looking for ways to make your Youtube advertising stand out? Using explainer videos is an effective way to capture the attention of viewers and make your ad more engaging.

Explainer videos are concise and visual, making them perfect for conveying a message quickly. In this blog post, we’ll explore 13 ways to use explainer videos in your Youtube advertising to make it more effective and engaging.

1) Introducing your brand

Explainer videos are a great way to introduce potential customers to your brand and products. According to Google, businesses using video marketing have seen an average of 27% higher click-through rates and 34% higher web conversion rates than those who don’t.

By creating an explainer video, you can quickly capture the attention of your audience, create an emotional connection with them, and give them a memorable introduction to your brand. An explainer video should include information about your product or service, how it benefits users, and how it differentiates itself from competitors.

Make sure to include a powerful call-to-action at the end of your video that encourages viewers to take the next step.

2) Showcasing your product

Explainer videos are an excellent way to showcase your product and give potential customers a better understanding of what it can do for them. According to Google, 59% of consumers prefer to watch videos instead of reading when learning about a new product or service.

With an explainer video, you can show off the features of your product in a visually engaging way, with the added bonus of being able to include audio as well. This allows you to bring your product to life and explain it in a way that text alone can’t. Showing off your product in this manner helps create trust in your brand and boosts customer engagement.

3) demonstrating how your product works

Explainer videos are an effective way to show customers how your product or service works. According to Google, explainer videos have a 76% higher click-through rate than traditional ads. Additionally, they can be used to showcase the features and benefits of your product or service in a visually appealing way.

Explainer videos have the power to engage customers on a deeper level and provide them with a more immersive experience than traditional advertising. By demonstrating how your product works, you can gain customer trust, increase conversions, and build brand loyalty. Utilizing explainer videos for your Youtube advertising campaigns will help you reach and engage more potential customers.

4) Giving a tutorial

Explainer videos can be a powerful tool for providing tutorials to your YouTube viewers. Tutorials help educate your audience on how to use your product, allowing them to have a better user experience with your brand. According to a Google survey, 85% of people said they were more likely to purchase a product after watching a tutorial video about it.

This can be a great way to attract new customers and drive sales, as well as provide a deeper level of understanding of your product. Utilizing step-by-step instructions in an explainer video is a great way to create an engaging tutorial that viewers can refer back to. Additionally, you can add text or other visuals to further break down the information into an easy-to-follow format.

5) Offer customer testimonials

Customer testimonials are a powerful tool to increase trust and credibility for your brand, especially when it comes to YouTube advertising. According to Google, 90% of consumers find customer testimonials to be influential when making a purchase decision.

Use video testimonials from customers to give a glimpse into how your product or service has positively impacted them. This will show viewers that your brand can be trusted and that others have had a successful experience with your product or service. Try to include real-life customer stories to make the video as authentic as possible, which will be more compelling to viewers.

6) Presenting user-generated content

User-generated content (UGC) is becoming an increasingly popular way to engage with your audience. According to a survey conducted by Google, 78% of people say they find UGC more influential than brand created content when making purchasing decisions.

Utilizing UGC in your YouTube advertising strategy is a great way to increase engagement and trust with viewers. Explainer videos can be used to feature user-generated content, such as customer reviews or product demonstrations by real customers.

This type of content is particularly effective because it demonstrates the actual experiences of your customers and helps build credibility for your brand.

7) Go behind the scenes

Showing your customers what goes on behind the scenes is an effective way to build trust and establish a connection with them. According to Google, videos showing people at work, in the office, or engaging with customers have a 6% higher click-through rate than standard ads.

A behind-the-scenes look can also be used to create a unique, engaging experience. Show your team in action and make sure to include candid moments that bring a human touch to the ad. You can also use this to showcase some of the processes involved in creating and delivering products or services, emphasizing your attention to detail and commitment to quality.

8) Offer exclusive content

Including exclusive content in your YouTube advertising can help to make it more engaging and effective. According to Google, branded video content that is exclusive to YouTube increases watch time by more than 25%, and viewers are 8 times more likely to watch it all the way through. This type of content gives viewers a reason to keep coming back for more.

You can create exclusive videos specifically for YouTube or use content from other platforms in a unique way. For example, consider filming interviews with industry influencers that you can only find on YouTube or creating special behind-the-scenes content. Whatever type of exclusive content you choose, make sure it’s tailored to your audience and designed to grab their attention.

9) Provide a sneak peek

Giving viewers a sneak peek of your product or service is a great way to increase excitement and anticipation. Showing off what you offer without giving away all the details will keep your viewers guessing, thus creating a desire to learn more.

You can do this by highlighting your product’s features and benefits, or by creating a teaser video. According to Google, 56% of people are more likely to watch an explainer video after seeing a teaser video. So, create a teaser video to spark interest in your product or service, then create an explainer video to give people the full picture.

10) host a Q&A session

Engaging with potential customers is a great way to build a strong relationship with your brand, and hosting a Q&A session is an effective way to do just that. Hosting a Q&A session allows viewers to get their questions answered directly by the people behind the product or service, which helps to create trust and loyalty.

According to Google, 76% of consumers state that trust in a brand has a major influence on their purchasing decision. When you host a Q&A session on YouTube, you also provide viewers with an enjoyable interactive experience, which can help to increase viewer engagement and retention.

11) make announcements

Announcements are a great way to let your viewers know what’s happening with your business and products. They can also help you build excitement for upcoming events or products. According to Google, people watch YouTube ads more than 5 billion times per day.

That’s an enormous potential audience for you to reach with any announcements. You can use explainer videos to make your announcements more engaging by adding visuals and animations. This will help your viewers stay informed about all the exciting changes that are happening in your business, and keep them up to date on your latest news and products.

12) create a contest

Creating a contest on your YouTube channel is a great way to get your viewers engaged with your brand and build a loyal following. According to Google, contests can increase watch time by up to 300%. By creating a competition or giveaway that incentivizes viewers to watch and engage with your content, you’re more likely to bring in new subscribers, followers, and loyal fans.

Plus, it’s fun for everyone involved! When putting together your contest, consider the prize, the timeline, the rules, and how you will promote the contest. Also make sure you have a form of entry that works for both viewers and YouTube. This could include commenting on a video, subscribing to a channel, or liking and sharing a post.

Once the winner is chosen, make sure to announce it in a video or post so that everyone knows the result. With the right execution, creating a contest on YouTube is a great way to create engagement, increase views, and develop a loyal following.

13) generate excitement for a new product launch

When it comes to generating excitement for a new product launch, an explainer video can be a great way to grab people’s attention and make them curious about what you’re offering. According to Google, explainer videos are the most effective type of advertising content when it comes to creating anticipation and driving brand awareness.

An explainer video can introduce the new product in an engaging and exciting way, providing visuals that highlight its features and benefits. Additionally, explainer videos are often shareable, making them a great tool for word-of-mouth marketing and getting more people excited about the new launch.

Conclusion

Explainer videos are one of the most powerful tools available to increase engagement on your YouTube advertising. From introducing your brand, showcasing your product, demonstrating how it works, and offering exclusive content to customers, explainer videos are a great way to increase viewership and create a lasting impression on potential customers.

Additionally, they can also be used to host Q&A sessions, make announcements, generate excitement for a new product launch, or even hold a contest. By using explainer videos in your YouTube advertising campaigns, you can create an effective and engaging message that will help you stand out from the competition and build trust with your target audience.