Selling Explainer Videos on Marketplace: 10 Ways to Boost Your Sales

Are you looking to sell explainer videos on marketplace to boost your sales? The process of selling explainer videos can be daunting, but it doesn’t have to be. There are a number of steps you can take to ensure that your explainer videos stand out from the crowd and entice buyers. In this blog post, we’ll explore 10 ways to successfully sell explainer videos on marketplace. Let’s get started!

1) Start by Asking the Right Questions

When creating an explainer video for a marketplace, it’s important to start by asking the right questions. What is the goal of your video? Who is the target audience? How will you capture their attention and keep it? Doing some market research can provide valuable insights that will help inform your video strategy.

According to a recent Google survey, 85% of consumers say they are more likely to buy after watching a product explainer video. This shows that having an explainer video on your marketplace can be beneficial for boosting sales. Additionally, it’s important to consider the length of your video when developing a video strategy. Videos that are too long can lose viewers’ interest, while videos that are too short may not have enough information to capture viewers’ attention.

The ideal length for an explainer video on a marketplace is typically between 30-90 seconds. Taking the time to ask the right questions and do the necessary market research can help ensure your explainer video is effective in helping to drive sales on your marketplace.

2) Understand Who Your Target Audience Is

Knowing who your target audience is essential for selling explainer videos on marketplace. Your target audience can be a key factor in the success of your explainer video. To identify your target audience, it’s helpful to consider the age, gender, lifestyle and interests of your potential customers.

By understanding these factors, you can tailor your explainer video to match their needs. Additionally, researching relevant keywords can help you discover what people are searching for when looking for explainer videos.

Google Trends is a great resource to understand current trends and search volumes so you can make informed decisions about your explainer video. Once you know who your target audience is, you can create an explainer video that resonates with them and drives sales.

3) Know What Makes a Good Explainer Video

When it comes to creating a successful explainer video, it’s important to know what makes a good one. According to a survey conducted by Google, 61% of people were more likely to purchase a product after watching an explainer video. This indicates that the quality of the explainer video can have a direct impact on sales.

A good explainer video should be entertaining, engaging, and informative. It should also provide information in an easy-to-understand manner and give viewers a clear idea of how the product or service works. To ensure your explainer video stands out, use a variety of visuals such as animations, images, and videos as well as voiceover work to create an engaging story.

Additionally, make sure your explainer video is well-edited and that the audio is of a high quality. With the right elements in place, you can ensure that your explainer video is compelling and effective.

4) Have a Solid Script

A solid script is essential to any explainer video. After all, the words are what will grab the viewers’ attention and make them remember your message. According to a Google study, 65% of viewers watch more than 3/4 of a video if they find it relevant.

Creating a compelling script can help you make sure your video is both memorable and on-point. You’ll want to avoid using too much jargon, but still make sure you explain complex ideas in a simple way.

Additionally, you should use language that’s appropriate for your target audience. A script should also include a strong call to action that encourages viewers to take action or learn more about your product or service.

5) Create an Engaging Storyboard

Creating a storyboard for your explainer video is an essential step in the production process. It helps define the structure of your video and provides you with a way to visualise how it will look when it’s complete.

When creating a storyboard, it’s important to ensure it’s engaging, visually appealing, and communicates your message clearly. According to Google, storyboarding can help increase audience engagement by up to 64%. Start by outlining the main points of your video, then create visuals to accompany each point. You can use images, drawings, or even sketches to map out the story of your explainer video.

Be sure to also plan out transitions between different scenes and add any other details that you feel are necessary. When you have a good idea of how your storyboard should look, use a program like Adobe After Effects to bring it to life.

6) Find the Right Voice Over Artist

When it comes to creating successful explainer videos, finding the right voice over artist is crucial. The right artist will bring your script and storyboard to life, making your explainer video memorable and engaging for viewers.

Choosing a voice over artist doesn’t have to be hard, however. According to Google, 74% of people say they have been convinced to buy a product or service by an explainer video. That’s why it’s important to take the time to select the right artist for the job.

When researching potential voice over artists, look for someone who is experienced in explainer videos and can provide samples of their work. Consider factors such as their tone, pacing, and delivery. Additionally, you want someone who can interpret your script and storyboard effectively, making your explainer video truly stand out.

7) Use High-Quality Animation

Creating a high-quality animation for your explainer video can make all the difference. According to Google, 75% of users say they are more likely to purchase a product or service if the video is visually appealing and easy to follow. Animation can bring your ideas to life in a way that text or live-action footage can’t.

It also gives you the ability to break down complex concepts into something that’s much easier to understand. When selecting animation software, it’s important to choose one that provides a wide range of features and flexibility for creating custom animations. Additionally, look for features like layers, keyframes, and filters that will help you create more detailed animations that will draw viewers in.

Finally, be sure to use a software that has been tested and approved by professionals. That way, you can ensure that the animations you create will have the highest quality possible.

8) Add Sound Effects

Sound effects can add another layer of emotion and dynamism to your explainer video. A study by Google found that 63% of viewers are more likely to remember a video if it had sound effects. Adding sound effects to your video can make it stand out and help the viewer understand what is happening.

It can also break up monotonous dialogue and enhance the overall experience. When selecting sound effects, make sure they are high quality, relevant to the message, and used sparingly so that it does not overpower the voice over or become a distraction. This way, your explainer video will be impactful and memorable.

9) Optimize for Search Engines

Search engine optimization (SEO) is an important factor to consider when selling explainer videos on the marketplace. SEO involves optimizing content so that it appears higher up in search engine results pages (SERPs).

By making sure your explainer video is optimized for SEO, you increase its chances of being seen by potential customers. Research shows that the top 3 organic search results receive 57% of all clicks on SERPs, with the number one result receiving 32.5%. Therefore, it’s essential that you optimize your explainer video in order to appear at the top of SERPs and generate more sales. Consider adding relevant keywords to your video title, description, and tags. Utilize internal and external links to other pages on your website or the marketplace.

You can also optimize for featured snippets which are used in voice search queries. By doing these things, you will ensure your explainer video is visible in search engine results and you will get more sales.

10) Use an Effective Call to Action

When it comes to explainer videos, having an effective call to action is essential for driving sales and conversions. Your call to action should be clear, simple, and direct.

According to Google, using words like “buy now,” “get your free trial,” and “sign up today” can have a positive impact on conversions. Additionally, adding social proof such as reviews or customer testimonials to the video can make viewers more likely to take the desired action.

Make sure to use your call to action throughout the video, not just at the end. This will ensure that viewers are reminded to take action multiple times during the video and can increase conversion rates by as much as 202%.

Conclusion

Selling explainer videos on a marketplace can be a great way to promote your brand and attract new customers. It’s important to understand the right questions to ask, who your target audience is, and what makes a good explainer video before you start selling.

zHaving a solid script, an engaging storyboard, the right voice over artist, and high-quality animation are all essential elements to create an effective explainer video. Additionally, optimizing for search engines, using sound effects, and including an effective call to action can help you increase sales. By following these 10 steps, you can start selling explainer videos on a marketplace and see results.