15 Ways to Use Explainer Videos to Make Your Google Advertising More Engaging

Are you looking for ways to make your Google advertising campaigns more engaging? Explainer videos can be an incredibly effective tool for driving conversions and boosting engagement.

Explainer videos are short, attention-grabbing videos that help explain complex ideas quickly and clearly. In this blog post, we will be exploring 15 different ways that you can use explainer videos to make your Google advertising campaigns more engaging. By leveraging the power of explainer videos, you can increase your ad’s visibility, maximize conversions, and drive more traffic to your website.

1) Use an explainer video on your landing page

Adding an explainer video to your landing page can significantly boost user engagement and conversion rates. According to Google, adding a video to your landing page can increase conversions by up to 80%. Furthermore, research has shown that viewers who watch an explainer video on a landing page are more likely to remember the product or service being sold.

Explainer videos are effective in quickly communicating the key benefits of a product or service in a memorable way. Moreover, with the ability to host videos on YouTube, Vimeo and other platforms, they are relatively inexpensive compared to other forms of advertising. Therefore, adding an explainer video to your landing page is an effective way to engage users and increase conversions.

2) Use an explainer video in your email marketing

Google statistics show that emails with videos are opened more often than those without. Moreover, they can increase click-through rates by up to 300%. With the addition of an explainer video, you can make your email marketing campaigns more interesting and engaging to viewers.

This is especially important since many people are now accessing their emails on mobile devices, which means that your subject line needs to stand out if you want to get noticed. An explainer video can help you do this in a fun and engaging way.

Additionally, explainer videos help to break down complex ideas into simpler concepts and can provide additional context for your message. By including an explainer video in your emails, you can make sure that your message gets across and that readers are more likely to take action.

3) Use an explainer video on your website

According to Google, websites with video content have an average of 4 minutes more time spent on the page. That’s a good indicator of how engaging an explainer video can be.

An explainer video can help you convey your message quickly and effectively, while also helping keep viewers engaged on your website for longer. This is because it’s easier for viewers to take in information when it’s presented through a visual medium.

Plus, an explainer video helps boost user understanding and engagement with your product or service. It can also drive conversions, as research shows that people are more likely to take action after watching a video.

4) Use an explainer video on your social media

Explainer videos are a great way to engage your audience on social media and make your Google Ads stand out. According to a survey by Animoto, 4 in 5 consumers say that seeing a video about a product is helpful in their decision-making process.

Additionally, 94% of users have shared a video they found helpful with someone else. Social media is an excellent platform for delivering engaging, entertaining content such as explainer videos. Your video will quickly capture the attention of potential customers and draw them into your Google Ads.

5) Use an explainer video in your blog posts

Google reports that over 50% of marketers are using video as part of their content marketing strategy. It’s important to use engaging videos in your blog posts to attract more readers and make them stay longer. Explainer videos are an effective way to share information quickly, easily, and memorably.

They can also help explain complex ideas or processes in a simple and entertaining way. Additionally, videos have the potential to boost SEO, draw in new leads, and increase conversion rates. When used in blog posts, explainer videos can help engage visitors, boost shares, and drive conversions.

6) Use an explainer video in your online courses

Explainer videos are an effective tool to engage and educate your online course students. According to Google, explainer videos have the potential to increase engagement and retention with up to 85%. Moreover, explainer videos help learners quickly absorb the key points and concepts from the course content.

Furthermore, viewers are more likely to remember important facts when they’re presented in an entertaining and engaging way. Therefore, if you want your online courses to be more successful, consider using an explainer video to communicate the essential points.

7) Use an explainer video in your webinars

Explainer videos are a great way to engage your audience in webinars and make the content more interesting. According to Google, 60% of viewers watch explainer videos until the end, which can help keep your audience engaged until the very end.

Additionally, when you incorporate an explainer video into your webinar, it can help make the content easier to understand. Furthermore, as explainer videos are visual and brief, they help break up the monotony of long webinars and add more variety to the presentation.

Therefore, using an explainer video in your webinars can be a great way to increase engagement and make sure your message is understood.

8) Use an explainer video in your sales presentations

Explainer videos can be a great way to boost your sales presentations and help you effectively convey complex ideas. According to Google, marketers who include video in their emails can experience an increase in click-through rates of up to 300%. Explainer videos are also a great way to engage customers and keep them interested.

Studies have found that people remember 95% of a message when it is presented through video, compared to only 10% when it is presented through text alone. By including an explainer video in your sales presentations, you can ensure that your customers understand the value of your product or service and are more likely to take action.

9) Use an explainer video on your product page

Explainer videos can be a great way to showcase your product and its features. According to Google, using videos on your product page can increase conversions by up to 80%. Explainer videos provide a visual representation of what your product does and can be tailored to the specific needs of your target audience.

Additionally, explainer videos can serve as an introduction for new users and provide an easy way for existing customers to get up-to-date information about product updates or changes. By utilizing explainer videos on your product page, you can easily create a more engaging and informative user experience that helps to boost conversions.

10) use an explainer video in your customer testimonials

Using an explainer video in customer testimonials can be a great way to boost engagement and trust in your product or service. According to Google, customers are more likely to watch videos than read written reviews and are also more likely to watch videos that show real-life experiences with products.

An explainer video can add visual interest and provide a narrative to the customer’s story. By creating a compelling video, you can increase customer engagement and establish your brand as an authority on the subject matter. Additionally, by having customers narrate their stories, you create a more personal connection with viewers.

11) use an explainer video in your company culture videos

Using an explainer video to showcase your company culture is a great way to engage potential customers and build trust with existing ones. According to Google, explainer videos featuring company culture saw an 11% increase in user engagement compared to traditional website content.

Explainers allow you to share key details about your company’s mission, values, and people in a concise and engaging manner. Not only will you be able to convey these important messages to viewers quickly, but you’ll also be able to capture their attention with the visuals and animation. Explainer videos are an effective tool for promoting your brand and can help you stand out from the competition.

 

12) use an explainer video in your investor pitches

Explainer videos are an effective tool for conveying complex concepts to investors quickly and effectively. According to a survey from Google, 89% of investors said they would be more likely to invest in a company that used explainer videos to help them understand the product or service.

Additionally, 94% said they would be more likely to watch an explainer video than read a text document, making them an ideal way to present complex ideas in an engaging way. Explainer videos are also very effective in helping investors understand the long-term potential of the product or service, and can be used to showcase the company’s vision and strategy for future growth.

13) use an explainer video in your brand awareness campaigns

Explainer videos are an effective tool to use in your brand awareness campaigns, especially on Google. According to Google, the average click-through rate of video ads was 2.9%, compared to just 0.2% for traditional banner ads. Explainer videos also have higher completion rates than other types of video ads, meaning viewers are more likely to watch the whole video.

When creating explainer videos for your brand awareness campaigns, keep them short, engaging and creative to ensure they have the most impact on viewers. Additionally, use A/B testing to see which videos have the highest engagement rates, so you can optimize your campaigns for the best possible performance.

14) use an explainer video in your thought leadership content

Explainer videos are the perfect way to showcase your thought leadership content and capture the attention of your target audience. According to a recent study by Google, explainer videos are five times more likely to be watched in full than traditional content such as text and images. They also improve user engagement levels significantly, as users are able to absorb more information in a shorter amount of time.

Explainer videos are especially effective for thought leadership content as they help to quickly explain complex concepts and make them easier for viewers to understand. By utilizing explainer videos, you can ensure that your target audience absorbs your message and is able to take action on it.

15) use an explainer video in your press kit

Adding an explainer video to your press kit can be an effective way to give journalists, media outlets, and other influencers an introduction to your brand. According to Google, 90% of people say that product videos are helpful in their decision-making process.

Having an explainer video that outlines what makes your brand unique and differentiates it from competitors can go a long way towards generating interest in your company and building trust. It can also serve as a great starting point for any press inquiries and help you to stand out from the crowd.

conclusion

Explainer videos are an effective tool for improving the engagement of your Google Advertising. When used correctly, they can help you capture attention and explain complex topics in a visually appealing way.

Explainer videos can be used in various ways to make your Google advertising more engaging, such as on your landing page, website, email marketing, social media, blog posts, online courses, webinars, sales presentations, product pages, customer testimonials, company culture videos, investor pitches, brand awareness campaigns, thought leadership content, and press kits. With a little creativity and the right video production team, you can create an explainer video that will help your Google Ads stand out from the competition.