Illuminating Excellence: 20 Best Corporate Animation Examples

In the competitive world of corporate communication, standing out is paramount. As businesses strive to captivate audiences and convey their messages effectively, corporate animation has emerged as a powerful tool for storytelling and engagement. From explainer videos to brand introductions, corporate animations come in various forms, each showcasing creativity, innovation, and a commitment to excellence. In this article, we’ll explore 20 exemplary corporate animation examples that set the standard for excellence in the industry.

Corporate Animation Examples

1. Google’s “The Story of Send”
Google’s animated video takes viewers on a journey through the lifecycle of an email, highlighting the company’s commitment to sustainability and innovation in a visually captivating manner.

2. Dropbox’s “How It Works”
Dropbox’s animated explainer video effectively communicates the value proposition of its cloud storage service, using simple yet engaging visuals to illustrate its features and benefits.

3. Airbnb’s “Wall and Chain”
Airbnb’s animated short film tells the story of a world where people are limited by the walls around them, emphasizing the company’s mission to break down barriers and promote belonging through travel.

4. IBM’s “A Boy and His Atom”
IBM’s groundbreaking animated film, created using atoms as pixels, demonstrates the company’s commitment to pushing the boundaries of science and technology in a visually stunning way.

5.  Salesforce’s “Customer Success Platform”
Salesforce’s animated video showcases the capabilities of its customer success platform, using dynamic motion graphics and clear messaging to demonstrate how businesses can drive growth and innovation.

6. Nike’s “The Switch”
Nike’s animated short film follows the story of a young footballer who switches bodies with his idol, Cristiano Ronaldo, highlighting the brand’s values of ambition, determination, and self-belief.

7. Square’s “For Every Kind of Dream”
Square’s animated commercial celebrates the diversity of small businesses and entrepreneurs, using charming animations and heartfelt storytelling to showcase the brand’s commitment to empowerment and inclusion.

8. Coca-Cola’s “Happiness Factory”
Coca-Cola’s animated series, “Happiness Factory,” offers a whimsical glimpse into the magical world where Coca-Cola is made, reinforcing the brand’s message of happiness and togetherness.

9. Intel’s “The Museum of Me”
Intel’s interactive animated experience, “The Museum of Me,” creates a personalized virtual museum of users’ social media data, highlighting the power of technology to connect and inspire.

10.  Adobe’s “Click, Copy, Create”
Adobe’s animated video promotes its Creative Cloud software suite, showcasing how users can bring their ideas to life with powerful tools for design, photography, and video editing.

11. Amazon’s “Alexa Explained”
Amazon’s animated explainer video introduces viewers to its voice-activated virtual assistant, Alexa, using playful animations and clear narration to demonstrate its capabilities and use cases.

12. McDonald’s “The Quest for Freshness”
McDonald’s animated commercial follows the journey of a fresh lettuce leaf as it travels from the farm to the restaurant, highlighting the brand’s commitment to quality and freshness.

13. Apple’s “Designed by Apple”
Apple’s animated commercial celebrates the craftsmanship and innovation behind its products, using minimalist animations and heartfelt narration to evoke emotion and inspire loyalty among viewers.

14. Toyota’s “The Hybrid Breakthrough”
Toyota’s animated video showcases the benefits of hybrid technology, using dynamic visuals and clear messaging to educate consumers about the environmental and economic advantages of hybrid vehicles.

15. **Netflix’s “The Story of Netflix”**
Netflix’s animated video traces the evolution of the streaming service, from its humble beginnings as a DVD rental company to its current status as a global entertainment powerhouse.

16. Microsoft’s “Empowering Us All”
Microsoft’s animated commercial highlights the company’s commitment to accessibility and inclusion, showcasing how its technology empowers people of all abilities to achieve their full potential.

17. Disney’s “Pixar’s 22 Rules of Storytelling”
Disney’s animated video explores the principles of storytelling, as outlined by Pixar’s creative team, using charming animations and insightful commentary to inspire aspiring storytellers.

18. LinkedIn’s “The Opportunity of a Lifetime”
LinkedIn’s animated video encourages users to seize the opportunities available on its professional networking platform, using dynamic visuals and motivational messaging to drive engagement and action.

19. Tesla’s “The Future We’re Building”
Tesla’s animated vision of the future showcases its innovative approach to sustainable energy and transportation, using futuristic animations and bold messaging to inspire optimism and excitement.

20.  Bose’s “SoundSport Free”
Bose’s animated commercial introduces viewers to its wireless earbuds, using sleek animations and catchy music to highlight their features and benefits in a memorable and engaging way.

In conclusion, these 20 best corporate animation examples demonstrate the power of storytelling, creativity, and innovation in corporate communication. Whether it’s through animated commercials, explainer videos, or interactive experiences, these animations captivate audiences, convey messages effectively, and leave a lasting impression on viewers.