13 Ways to Use Explainer Videos in Your Facebook Advertising

Are you looking for ways to use explainer videos in your Facebook Advertising? Explainer videos can be a great tool to capture the attention of potential customers and create a memorable brand experience.

With the right approach, explainer videos can be used to drive conversions and increase your visibility on social media. In this blog post, we’ll share 13 tips on how to use explainer videos on Facebook Ads to get the most out of your marketing efforts. Keep reading to learn more!

1) Define your target audience

Knowing your target audience is key when creating an explainer video for a Facebook Ad. You need to have a clear understanding of who you’re targeting so that you can tailor the content to their needs.

 

To do this, start by doing research on your ideal customer and look into the demographics, such as age, gender, education level, interests, etc. Once you have a good understanding of your ideal customer, you can create a buyer persona which will help guide the decisions you make for your video.

Google Analytics can also be a great resource to help with demographic research, providing real data about how different people are engaging with your website.

Additionally, check out your competitors’ social media pages to get a better idea of who they’re targeting and what kind of content resonates with their target market. Doing this research will ensure that you’re creating an effective explainer video that appeals to your target audience.

2) Research your competition

Before you begin creating your explainer video for your Facebook ad, it’s important to do some research on your competition. Look at the ads other companies are running and the kind of videos they’re using.

Take a look at the video content they have on their website and social media channels, and the type of messaging they use in their ad campaigns. Google Trends is a great tool to use to see how often certain keywords related to your product or service are being searched, which can give you an idea of what kind of messaging resonates with your target audience.

Additionally, you can use tools like Sprout Social and SEMrush to analyze the performance of your competitors’ ads and gain insights into what works and what doesn’t. This research can help inform the approach you take when creating your own explainer video.

3) Set some goals

Before you begin, it’s important to set some goals for your explainer video ad on Facebook. Defining your goals can help you decide which metrics to track, determine budgeting, and measure the success of your ad.

According to a recent study from Google, the primary objectives for using video ads on social media platforms are driving website visits (63%), brand awareness (60%), and lead generation (57%). Think about what you want to achieve with your explainer video ad and develop measurable objectives that you can use to evaluate its success.

4) Choose the right video length

When it comes to creating effective explainer videos for your Facebook Ads, the length of the video is important. It needs to be short enough to hold the viewer’s attention while still being long enough to convey all the necessary information.

According to Google, videos between 15 and 30 seconds have been found to be the most successful for social media ads, as they are short enough to grab a viewers attention but long enough to communicate a message effectively. For explainer videos, the ideal length is around 2 minutes, as it allows you to get your message across without losing viewers to short attention spans.

When choosing a video length, make sure it’s appropriate for the story you’re telling and your audience’s viewing habits.

5) Write a script that sells

Creating an effective explainer video script is essential for success. Your script should be informative and engaging, as it will be the cornerstone of your video. It should also be specific and tailored to your target audience.

To ensure a successful explainer video, make sure you include an introduction, a problem/solution statement, a call to action, and supporting information. According to Google, explainer videos with scripts that are concise and informative tend to be the most successful.

Additionally, using a professional narrator to voice your script can help your message connect with viewers and enhance the overall quality of your video.

6) Create eye-catching visuals

High quality visuals can be a great way to grab your audience’s attention and draw them in. Whether you’re using photos, illustrations, or animated explainer videos, it’s important to make sure they are visually appealing and unique.

According to Google, adding visuals to your ads can improve CTRs by up to 300%, while videos can improve click through rates by up to 70%. Take some time to find the perfect visuals that will help tell your story and capture your audience’s attention.

Make sure that your visuals are high quality and on-brand, as this will help you create an engaging and memorable ad.

7) Test, test, test

Testing is a crucial part of any successful Facebook ad campaign, and it’s no different when using explainer videos. It’s important to test different elements of your video and audience targeting to see what works best. You can start by testing different versions of your video to see which one resonates with your audience the most.

Additionally, you can also test different types of audience targeting such as age, gender, location, or interests. According to Google’s own research, split testing ads against each other can lead to up to 20% improvement in performance metrics such as click-through-rate (CTR) or cost per action (CPA).

As you continue to test, you will learn more about your target audience and be able to refine your ad strategy.

8) Find the right voice over artist

When it comes to creating a successful explainer video, the voiceover artist plays an essential role. A strong voiceover can make or break a video, so it’s important to select the right artist for the job.

According to Google, 85% of videos on the internet are viewed with the sound off. So if you want to ensure your explainer video stands out, it’s critical that you choose a talented voiceover artist that can grab the viewer’s attention. Research different artists and read reviews online before making a decision. Also, be sure to listen to some samples of their work before committing.

It’s also a good idea to ask if they have any experience recording for explainer videos so you can get an idea of their range.

9) Measure your results

Analyzing the results of your explainer video is key to understanding whether or not it was successful in achieving its goals. Measuring performance can be done through Google Analytics, which can provide valuable insights into how people interact with your video.

Through this platform, you can track metrics such as engagement rate, watch time, audience retention and more. By monitoring these metrics, you can identify areas of improvement and create changes to ensure your video reaches its desired target audience.

Additionally, Google Analytics can be used to monitor the performance of specific ads and campaigns, giving you a better understanding of the return on investment for each ad.

10) Optimize your video

Video optimization is essential to getting the most out of your explainer video on Facebook Ads. According to Google, over 50% of all video content is now watched on mobile devices, so it’s important to make sure that your video is optimized for all devices.

Make sure your video is in the right format and size, and that the video quality is high enough to be viewable on any device. Additionally, use captions and subtitles, as viewers are 85% more likely to watch a video that has them.

Finally, use descriptive titles and tags when posting to help viewers find your video. By following these best practices, you can maximize the potential of your explainer video on Facebook Ads.

11) Add some music

Adding music to your explainer video can be a great way to make it stand out and keep viewers engaged. Music has the power to evoke certain emotions in the viewer and help to give your video that extra spark of energy.

Research by Google shows that videos with sound are statistically more likely to be watched than those without, so make sure you include some form of audio in your video. When selecting music for your video, you should consider how the track fits with the content and how it reflects your brand. Additionally, make sure to use royalty-free or licensed music to avoid any copyright issues.

12) Make changes

When it comes to using explainer videos in your Facebook advertising, it’s important to monitor the performance of your campaigns and make changes as needed. Google reports that the optimal length for an explainer video is between 1 minute and 2 minutes.

If you find that your explainer video isn’t performing as well as expected, try adjusting the length of your video to see if you can increase engagement. Additionally, track metrics such as cost-per-view and click-through rate to see if you need to adjust any other elements of the video, such as visuals, script, or voiceover artist.

Doing so will help you optimize the performance of your explainer videos and get the most out of your Facebook advertising campaigns.

13) Rinse and repeat

For businesses wanting to succeed with explainer videos in their Facebook advertising, it’s important to remember that success doesn’t happen overnight. Once you’ve got your explainer video set up, it’s important to measure the performance of your ads and adjust accordingly.

According to Google, 70% of people watch a video twice before taking an action. This means you need to continue testing, tweaking and optimizing your video to get the best results. Look at key metrics such as views, clicks, watch time and conversions, then adjust the creative or target audience if necessary.

Try different variations of the video and test them against each other to see which performs best. You may also want to test out different ad types and placements on Facebook to ensure you are reaching the right audience. Rinse and repeat this process and you should start to see success with your explainer video ads.

conclusion

Explainer videos can be a powerful tool in your Facebook advertising efforts. They can help you reach more people, engage them with your message, and turn viewers into customers.

To maximize the success of your explainer videos, it’s important to define your target audience, research the competition, set some goals, choose the right video length, write a compelling script, create eye-catching visuals, test different elements, find the right voice over artist, optimize your video, measure your results, add some music, make changes when necessary and rinse and repeat.

By following these tips, you can ensure that your explainer videos will be a valuable asset to your business.